The Importance of Local SEO
Local Search Engine Optimization is critical when it comes to ensuring that a local business is exposed to its target audience. It is like targeted advertising, but only at the fraction of the price. Local Search Expert
Forbes.com emphasized this fact in one of its articles. “Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.” Read the rest of Forbes’ article on “7 Reasons Why Your Business Should Invest In SEO,” here.
To convince its readers that Local SEO will definitely get the cash register ringing, the website Search Engine Land came out with an article that answers why SEO and local search is important for businesses. MadHatSEO Site Audit
“If you want your site to beat out the hundreds of other dealers fighting for the top spots, you’ve got to send the right signals to Google so that you can outrank competitors. That means you simply must have great content, you must have an awesome user experience, you must optimize your content for local searches, you must be active on social media, and you must be getting great reviews.” Read about the simple computation and formula from Search Engine Land here.
Business magazine Entrepreneur also shared more benefits of local SEO for businesses. “Each year, the percentage of online searches performed on mobile devices has grown definitively, and as you might imagine, the majority of mobile searches are performed while on the go. With the dawn of wearable devices, such as the Apple Watch, users will start using on-the-go searches even more frequently, with even more immediate needs. As a result, proximity-based searches will likely start to become popular, and local searches will be based on hyper-specific locations, rather than just on a regional or neighborhood-specific basis. In effect, wearable devices will drive a much more geographically relevant network of information and eliminate even more barriers between the digital and physical worlds.” Check out the rest of this Entrepreneur.com article here.
Ensuring that a local business’ website has been optimized for local search will greatly help in getting its products or services in front of their customers.